The Real Estate Social Media Marketing Companies That Actually Close Deals And Why Malik Tech Solutions Leads Them All
When the market is saturated with luxury penthouse properties, commercial skyscrapers, and off-plan constructions all trying to fight for the same serious money, it is not enough to use social media merely as a branding tool. Social media must become an income generator now. And those companies that succeed in this are not necessarily the companies that post the most on social networks; it is the companies that collaborate with professional real estate social media marketing companies.
- That is Malik Tech Solutions.
- We do not feed management.
- We develop pipelines for investors.
What Separates Elite Real Estate Social Media Marketing Companies From the Rest
You just need to go into any good sized digital marketing company and tell them your social media strategy for real estate marketing. You will receive the same old strategy that was wrapped up in a different language each time posting, engagement, amplification, and reports with lots of numbers.
This strategy suffers from one major drawback: none of those metrics are tied to any sort of signed agreement.
Luxury and investment-grade real estate functions on a totally separate wavelength from consumer-oriented brands looking for viral content. It’s not the kind of market that is moved by simple carousel listing strategies. Investment fund managers aren’t shifting from social media hashtag marketing efforts. The funds that you’re trying to raise need to be targeted with an accuracy and creative freedom that most agencies just don’t have the capability to provide.
Where great real estate social media marketing firms really differ from mediocre firms, there are three major factors: the quality of their target audiences, their creatives, and their track record of tracking every penny spent to actual sales. In the case of Malik Tech Solutions, all of these elements are standard practice – not something extra.
To date, we have delivered in excess of $5 million of sales through our targeted social media campaigns. Our average return on ad spend is 4.8x across our entire customer base. And all of our campaigns function without any bot traffic – 100% customized results based on actual investment trends.
That is the measure by which elite real estate social media marketers are judged. And that is the measure by which Malik Tech Solutions is held.
Our Premium Real Estate Social Media Marketing Services Built for Conversion
The key point to keep in mind regarding our real estate social media marketing solutions is that we don’t offer a list of individual deliverables. Instead, our services are a comprehensive conversion solution, which consists of four connected parts that collectively turn cold social media leads into warm investors.
High-Performance Paid Social Acquisition
We don’t pick general demographic groups and bombard them with general creatives. Instead, we create highly specific audiences that represent the true behavior of your target investors – then drive immediate intent lead forms right into those ads to capture investor information when they’re most interested.
Before we ever talk about scaling your organic presence or creating content channels, we’ll get you generating consistent and qualified leads via paid media. Our real estate social media marketing services will yield a pipeline from day one, not six months down the line.
Cinematic Luxury Asset Creation
The creatives department here at our company is able to create cinematic-quality images, graphics and videos that can be utilized in all your conversions on social media platforms.
Institutional LinkedIn Retargeting
Our LinkedIn marketing efforts focus on engaging commercial fund managers, family offices, corporate capital allocators, and high net worth individuals using account based social positioning methodology. We analyze the particular institutions and positions that matter to you and create a sequential authority campaign that helps you build credibility in front of potential customers long before you start a direct conversation. Finally, we run retargeting campaigns that help you stay visible to the qualified leads over time until they get interested in your portfolio.
This approach is anything but cold outreach. Instead, it is a systematic trust building done in an institutional manner.
Enterprise Lead Lifecycle Tracking
Your agency doesn't know the answer to that. We do – because we create the technology to find out.
We install specialized conversion pixel tracking mechanisms, deep-level API event tracking technology, and cross-platform attribution tools that trace every single social media touch point back to your CRM and your sales funnel. Each lead that enters your funnel via social media channels is labeled, scored, and traced through all of its other touch points. You know which campaign brought in the lead, which nurturing process developed it, and which deal closed it.
When you are spending large amounts of money on real estate social media marketing services, you have the right to know exactly how well that investment has paid off. The ability to do that is what our attribution technology gives you.
Data-Driven Real Estate Social Media Marketing Packages for Every Growth Stage
One of the most important decisions you will have to take as a real estate operator is selecting real estate social media marketing packages that suit your true level of growth – rather than marketing packages that are constructed based on the convenience of the agency.
For example, a boutique real estate company that is creating its first geo-targeted paid presence on social media has completely different requirements compared to a national developer that is launching new projects in multiple metro markets at once. Real estate social media marketing packages that we offer are designed with all of that in mind.
Foundation Package – Designed with independent teams, regional agencies and emerging real estate brands in mind, those that are eager to put an end to the guessing game and implement a real acquisitions strategy. With this package you will get full audience architecture, setup of your paid social campaigns, creation of your cinematic creatives, as well as performance report each month focusing on revenues. It is how you will enter the world of performance marketing in the real estate industry.
Growth Accelerator Package — Tailored to mature companies looking to expand their social media marketing efforts on a paid basis while reducing their cost per qualified lead. This package includes multichannel retargeting funnels, lookalike audience targeting, weekly A/B testing of creative materials, and ongoing optimization sprints. Clients from this segment enjoy quarterly improvements in the lead quality and pipeline velocity.
Enterprise Performance Package — The ultimate real estate social media marketing package offering the complete stack of real estate social media marketing services. This stack includes all social media marketing offerings of ours: paid media, cinematics, institutional LinkedIn strategy, and enterprise-level attribution tracking, along with account management, predictive models, and customized technology integration. Real estate social media marketing packages offered here are designed for companies prepared to treat social media as a revenue channel.
Eliminating Guesswork With Machine Learning and Advanced Analytics
Most real estate social media marketing firms would just provide you with vanity metrics and call it reporting. This is not the case at Malik Tech Solutions where we embed innovative predictive modeling in all our marketing campaigns.
Our data analytics framework monitors live customer acquisition cost compared to weighted lead quality score. We conduct regression modeling that creates curve of user engagement towards probable conversion. In other words, we try to discover the behavioral cues for conversion in your unique property niche. Predict lead qualification probability upon the first touch point and let your sales staff concentrate on the promising leads..
This process builds up over time. Every week spent campaigning helps us get more targeted in our advertising efforts, test the creatives better, and reduces your cost per qualified lead. This is the kind of social media marketing for real estate that performance engineers create, not content makers.
The Team Behind Your Pipeline
These multi-channel systems are designed and their algorithms are built by Malik Mubeen Ibrahim, CEO & Lead Marketer. He himself is responsible for more than $5M in sales revenue produced via social media – and the standard for how he designs campaigns follows the statistical standards you’d hope to see from the investment partners you deal with.
The high-converting social media copy for those systems is written by Nimra Abbas, Senior Content Writer. She writes the scripts for the property walk-throughs and the targeted investor material. She works at all levels of our real estate social media marketing packages – making sure premium quality is always the default standard.
Together they form an incredible mix of analytical accuracy and creative authority – one that very few real estate social media marketers can offer.
The Commission Pipeline You Should Have Built Yesterday
Each and every month that your social profiles are live without an acquisition infrastructure is a month of wealthy investors looking at a competitor’s portfolio. The dollars that could be coming into your social networks are not just numbers on paper; they are real dollars, and they are just waiting for the right infrastructure to unlock them.
Malik Tech Solutions offers social media marketing solutions for real estate designed for operators serious about making money. Our real estate social media marketing solutions are designed to be put to work within your own portfolio, market, and particular closing strategies. As one of the only real estate social media marketing firms that combines machine learning analytics, film-making style content creation, and enterprise-level attribution all in one package -we are set up to give you an advantage that your competition will never match.